Financial Fitness was established during April 1996 with the express objective to provide first class financial education, advice and services to the South African public. Since then we have provided personal finance education for over 42,000 individuals and we advise over 2,300 private investors regarding their collective, substantial and growing investments. Our long list of happy clients suggest that Financial Fitness is a true South African success story. Like any art or science, it takes a few years of study to understand the theories behind sound investment, then many years of practicing the precise application of each principle. Our investment team have over 60 years of collective knowledge and experience. We sincerely believe that the first objective is ‘defence’ (don’t lose money) followed by the required amount of ‘attack’ (making appropriate returns) and that every client would like to optimise the amount of short-term risk they’re prepared to take with the highest long-term reward. To offer a comprehensive suite of investment options we have partnered with a handpicked selection of local and international financial service providers. Then, to continually improve upon our advice and fund management, we employ state-of-the-art software tools. Through our continual practice of this art and science our clients have earned steady and consistent inflation beating returns. The services we offer include the following: Life & Disability Insurance Advice Retirement Planning Client Education Family Financial Planning Estate Planning