Brain Al Balad creates and sustains a unique learning environment. BAB prepares participants for careers in the creative industries as designers in graphic design, creative direction, web design and development, and other design fields. Specialized design skills and knowledge are developed through BAB's teaching and learning programs, and collaboration with industry and cultural organizations. Brain Al Balad fosters a learning culture that values critical reflection, creativity, innovation and entrepreneurship enabling participants to work as a professional designer in a range of creative and technical roles in industry. The workshops are designed to induct participants into studio practice, working individually, in groups and teams to prepare motivated and reflective practitioners for careers in design and related industries.