The urban magazine MUCBOOK represents a network of Munich Pioneers, who empower each other and the city to walk ahead into a new era through their shared positive mindset and chilled way of living and thinking. MUCBOOK depicts the mindset of a generation of change makers, who leave common paths. A community of people who love exploring and experimenting. Holistic purpose and responsible way of life characterize this movement. Sustainable consumption beat materialistic prestige thinking. Real relationships beat superficial contact. Verantwortungsvoller Lebensstil statt materialistischer Konsum. Echte Beziehungen statt oberflächliche Kontakte.   MUCBOOK is Germany's first urban magazine with owned coworking spaces: MUCBOOK Clubhaus extends the MUCBOOK community beyond the digital space to a third dimension: rooms you can walk into. Via MUCBOOK Clubhaus creative talents, rising startups and societal initiatives with characters from local companies, parties, PR agencies and media houses form a web supporting the city. Furthermore, MUNICH NEXT LEVEL forms a platform for exchange and co-creation for Munich's creative branches (art, architecture, theater, music, sport, etc.) - it becomes a place of inspiration and innovation. The MUCBOOK print magazine appears twice per year and gets distributed in selected hot spots across the city as well as to 500 deciders personally, while the online blog gets updated on a daily basis.