United Equitable Group Ltd. is an Illinois insurance holding company. The groups' wholly owned subsidiaries include American Heartland Insurance Company, United Equitable Insurance Company, and Lakeshore Finance Inc. United Equitable has been serving the Illinois automobile insurance market for over 50 years. Through its network of authorized Independent Insurance Agents, the company offers Illinois mandatory automobile insurance coverage and flexible insurance premium financing solutions. United Equitable and its authorized agents are committed to helping Illinois consumers overcome the difficulties of acquiring and maintaining continuous auto insurance coverage.