The World is talking about ‘the subscription economy’ and the ‘the subscription revolution’. The consulting company Gartner estimated that in 2015, 35 percent of the 2000 largest companies will be grounded in a subscription model. As a result Subscrybe was founded in 2011 by former newspaper and media executive Morten Suhr Hansen, who has more than 20 years of experience in the media industry working with subscription businesses. The mission of Subscrybe is to support this revolution and make the subscription model the preferred business model – for both consumers and businesses. Subscrybe specialises in business development and innovation within the subscription business industry and offers business development and innovation in all kinds of subscription businesses, whether it is within media, telecom, software, insurance, fitness, entertainment, groceries, retail or any other industry. Subscrybe works with existing subscription companies to develop their business and improve all subscription processes – this includes sales to new customers, retaining existing customers and win-back of previous customers. Subscrybe also helps to develop new subscription strategies and to shape future subscription products or services. Furthermore, Subscrybe works to develop new subscription businesses with companies that do not yet use the subscription model. For more information please contact managing director Morten Suhr Hansen: e-mail: mha@subscrybe.dk / telephone: (+45) 40 29 45 34.