The Metta Group is focused on driving Sales Effectiveness. That is the ability to help organisations to identify, win, retain and grow profitable customers. This comprises of 5 key areas: 1. Process (implement the right processes to drive revenue growth) 2. Organisation Structure (right segmentation & coverage) 3. People (ensure that the people can execute the processes well) 4. Compensation (measure and reward the right behaviour) 5. Tools & Technology (support and accelerate effective execution)