MeasureUP! solves the problem of 'Closing the Empirical Data Gap' for Coaches, Trainers, Managers, Physicians, Teachers, and Centers of Learning. Your Client's, Student's, Direct Reports, and Patients are prompted to review a set of basic daily objectives, reaffirm, and confirm them. Later in the day they are prompted again confirm how they did. These two dailly input are calculated and displayed to Client and the Coach. MeausureUP! delivers SMART Goal based notifications to the Coach's client base in a powerful non-intrusive way using Smart Devices such as iPhones, iPads, and Android devices. Client/Student data is captured and displayed in a patented way to the Client, Coach, and Administration to create powerful multilayer feedback loops based on empirical data capture. This application comes in several formats suitable for use by: Individual Entrepreneurs, Instructors, and Trainers Business HR Management Sales Training Medical Groups, Counselors, Therapists mMobile Patient Follow up Tracking HIPPA Compliant Non-Profits, Business Incubators Education Proivders High School/Gymnasiums Public or Private Vocational Technical 2, 4, or 6 year Colleges and Universities Law Enforcement Parole Officers Juvenile