About the Magazine Mission I Am East St. Louis, The Magazine presents a positive media image of East St. Louis and the broad spectrum of East St. Louisans, well-known and unsung, who make us proud to say, “I Am East St. Louis”. Vision The vision of I Am East St. Louis, The Magazine is to invoke a sense of pride in current and former residents; change the minds of those who believe negative contemporary legends about East St. Louis; and attract new residents, businesses, investors, and developers to the city. The magazine celebrates the city’s status as the birthplace of brilliant scholars; economic and financial experts; decorated military leaders; award-winning musicians; world-class athletes; gifted artists, authors and poets; entertainment icons; successful entrepreneurs; and amazing public servants who are respected and admired, and have reached the highest levels in their respective fields of work.