ARBO is a design company, which INTEGRATES multidisciplinary areas using the design-based approach, to create BRAND LANGUAGE connections and INNOVATION. Through a unique method, we are able to create STRATEGY and innovative products by a strong VBL, which helps the organizations to grow with a positive impact on BUSINESS, identifying new ways to support CONSUMERS by uncovering latent needs, behaviours and desires. 01. Strategic Design mapping and understanding the environment, future forces & innovation · innovation road map, consumer analysis, focus groups, competitor analysis, trend directions and others Deliverable: concept & opportunities mapping | consumer analysis | benchmarking | trend mapping 02. Identity & DNA branding & positioning · visual directions guidelines, packaging, communication support, iconography, publications, web support and others Deliverable: brand book | visual identity book | satellites 03. Visual Brand Language product & family language (VBL *) · VBL strategy guidelines, design directions, design principles · product family guidelines, design assets, family signatures and connections (shape, CMG, FFF, UX, technology) Deliverable: VBL strategy book | family assets 04. Product Design & Management management tools & process full attendance · 3D, mock up, product documentation, specifications, process attendance & integration · training teams (innovation process, VBL development, design process, relation between teams and factory in China) Deliverable: product | prototypes | 3D (surfaces) | specs and documentation satellites | high resolution images | packaging | manuals | sales point | communication