Elafris has developed an AI-driven digital assistant platform that enables financial institutions to engage consumers via messenger applications (Facebook Messenger, SMS, Amazon Alexa, Google Home, WhatsApp, WeChat). The unique, AI-driven, insurance-specific chatbot technology learns from customer interactions to help them identify and purchase the right insurance coverage, provide convenient payment reminders and credit card processing, and provide guided insurance claims processes via a smartphone. The company's long-term vision is to create 100% digital capabilities for all financial services (insurance, banking) related interactions – improving customer satisfaction, reducing service costs, and increasing insurance sales.