Entertainment brands are facing powerful changes. Technology has blurred the boundaries between entertainment categories, making competitors (or partners) of companies that were once in entirely different industries. Consumers have more options and more control, and the task of attracting them is more complicated and more challenging. But there are also unprecedented opportunities for growth, as entertainment habits that were the default for decades begin to shift. Hub covers how consumers find, choose, consume, and pay for entertainment of all kinds. From the exponentially more complex “living room of the future”; to devices that make entertainment an option in new times and places; to the experiences that technology will lead consumers to want (or expect) in the future. Our clients are leading brands in television, movies, gaming, sports, sponsorships, and consumer technology. We identify the biggest risks, the most promising opportunities, and the shortest path to success in this new environment.