Sport heros. Fan heros. Sport is incredibly popular in our society. It keeps us healthy. It creates communities. It creates jobs. It splits opinion. It is tribal. It is entertainment. Sport is also a huge industry valued at over $1.3 trillion with over 4.5 billion sports fans and more than 100m Athletes globally. But this value sits outside of the most important players in sport - our sport heros and fan heros. An athlete's career lifespan is short - every athlete wants and needs to earn while they can to build, sustain and maximise their most powerful asset - themselves. The collective power and value of our fan heros are larger than the contribution of brands, donations and any government support. With the inflection point of the creator economy and web3, we are bringing our sport heros and fan heros together. We enable athletes to earn as creators by monetising their careers & enable fans to engage their favourite athletes and gain rewards in doing so. Finally sporting heros from all sports, countries and career stages can take back control of their earning, share their journey, create new stories and engage meaningfully with their fan heros. By Fans. For Athletes.