We have one heck of a creative communications community here in Rochester. And the purpose of the RAF is to keep that community thriving. Through events and programs, we educate, connect, and inspire great work–and we have a ton of fun doing it. The RAF is designed (no pun) to: - Expose communications professionals to ideas and experiences that will move you - Connect our people with the resources they need to thrive in this business - Help prevent Brain Drain by providing our students with resources and inspiration - Raise the good bar to great by elevating what it means to be great in this business - Unite our community We're part of something bigger The RAF is an affiliate of the American Advertising Federation (AAF), the national organization empowered by 50,000 professionals in 220 advertising clubs, 220 college chapters, and 100 corporations.