At Gina Tricot we like to keep it simple. Our strength has always been to take advantage of the simplicity, both in our design, and the way we work. 1997 we started a chain of stores that sold commercially viable, feminine tricot garments. Now, fifteen years later, we have grown to become an international fashion destination that offers clothing and accessories for style-wise women in 28 countries. Gina Tricot is a Swedish, fashion chain consisting of approximately 180 stores spread over five markets: Sweden, Norway, Denmark, Finland and Germany. Including our increased web sales we reach today style conscious women in 28 countries across Europe - and more will come. Gina Tricot AB had sales in 2012 of SEK 2.3 billion. That Gina Tricot is a family business is evident in the organization. The difference compared to working in a traditional, hierarchical business is sometimes major. With us, the personal relationships are of great importance. We want our employees to grow with the company and encourages individual initiative and ambition. Core values that characterizes the company are positivity, desire and drive as well as an intuitive feel for how women want to dress. Now and next year. Passion for fashion, and the ability to commercialize trends, is also what makes us continually offer our customers exciting shopping experiences and new ways to keep updated with current trends.