COCOREADO, which is inspired by the Esperanto for co-creation, is a project designed to rebalance the position of the farmer as an individual actor, as a key player in innovative food supply chains, and as a supplier for public procurement. Based on the multi-actor approach and a deep understanding of Agricultural Knowledge and Innovation Systems (AKIS), the project applies a three-fold approach to maximize impact, relying on ambassadorship, good practices, and a focus on youth.