forceMAJEURE is a New York-based, award-winning creative agency with 20+ years of experience in branding, design, and art direction for the spirits & wines, beauty and luxury industries. An international team of 25 passionate designers, imaginative strategists, and curious innovators build with their clients transformative, successful, and long-lasting brand and product experiences. Strategically sound and beautifully crafted, our designs deliver results, awareness, and market growth. In 18 years, we have created a portfolio of international brands in the Beauty, Fine Fragrance, Home and Personal Care, Spirits, and Luxury sectors. We offer a wide range of brand experience expertise: Brand creation, innovation and brand renovation; Visual and brand identity, product and packaging design, Merchandising, and Retail Environments; integrated campaigns, Photographie, and videos production. Formerly Raison Pure NYC, forceMAJEURE was founded in New York in 1998 and has offices in Brooklyn.