Shedyr Italia develops, creates and markets products and services. It was established in Milan as part of a project implemented and developed over time on the basis of in-depth analysis of current and future scenarios. The company has three Business Areas: Luxury & Design, Beauty and Business Advisory. Its skilled and experienced team is also able to offer a prompt, versatile and customised service answering to the needs of customers. Luxury & Design: the reinterpretation of luxury represents the pivotal point of each project, in relation to both the product and the service associated with the individual brands. Beauty: lying at the heart of beauty is a new interpretation and approach to care for wellbeing of the body in the name of Naturalness and research into ingredients. Business Advisory: its purpose is to offer customers a new approach to the development of their business, assisting them every step of the way and helping to develop a strategy that can reap positive results. Shedyr Italia does all this through its various functional areas: Marketing and Communication, Style and Product, Retail & Sales, Legal & Relationship, New Business Development, Business Strategy. The company has expertise in disparate sectors, from Luxury to consumer goods, and direct managerial experience in the fields of Retail, Fashion, Food & Beverages, and Services. We look to business with Forward Dynamism and seek Authentic Excellence during each step of the creative, strategic and operational process for each project. The tools that define the managerial approach of Shedyr Italia are our Key Drivers: Research, Creative Innovation, Digital Thinking, Functionality, Our People, Partnership & Collaboration.