COLLABORATE! Sports & Entertainment has launched to provide organizations in the Middle East the opportunity to partner with some of the world’s most well-known internationally or locally based sports players & entertainment artists to help support, inspire & bring to life brand marketing campaigns. The company also assists in the procurement of branded sportswear & footwear from leading brands to fulfil an organization's requirements, which could include team or staff uniforms or for brand promotions & sporting activities. The company's Founder, Sunny Singh has over 20 years experience in the Sports & Entertainment industry. Since re-locating from the UK to the Middle East in 2014, partners across the GCC have included Government related institutions as well as Sports Clubs, Corporate Brands, Schools, Academies & Events. So having also worked on behalf of major international brands in partnership with some of the world’s leading Rights Holders for Events & Personalities, there is drive, knowhow & connections to navigate successfully around a potentially complex business landscape, creating meaningful brand partnerships that result in added relevance & value for buying organizations.