IT'S RIDIC! is definitely unique as we are a 50% Female and 50% Veteran owned LLC out of Iowa. While we have fun offering athletic products, pet products, and fun gadgets to the public; our true passion involves diving into the technical, marketing, and consulting world of owning an online retail business. Sales help us research and develop web applications, marketing applications, and further or knowledge in the technical , marketing, consulting, and customer support aspects involving the technology of today.