Blue Ink Digital (BID) was founded on the idea of providing quality and transparent lead generation services. BID operates in several verticals across a variety of industries including insurance, solar and home improvement. BID is also focused on applying machine learning to the lead generation industry. BID is focused on implementing its cutting edge lead verification software to the lead generation industry. Our software will allow clients to constantly monitor its lead traffic and to programmatically make determinations about their lead purchasing decisions in real time.