URBIQQ is social e-commerce marketplace that bring together like-minded fashion-conscious members and Small to Medium Business (SMBs) in a manner that is designed to feel more like a community and less like a marketplace. This e-commerce platform will work from two different perspectives: (1) it will provide a platform to share member-generated content and elicit users’ perspectives and advice on fashion and style and (2) will also be a marketplace for the merchants who will have a place to upload their products, giving the members an opportunity to enjoy online shopping. As an e-commerce marketplace URBIQQ is tailored to connect Millennials and to engage SMBs to bring together unique styles to enhance the shopping experience. Implementing a visually oriented platform will enable URBIQQ to connect member content with merchant products by integrating intelligent tagging. That allows Millennials to exchange fashion ideas and curate images. As well as provide a forum that enables members to purchase curated items from merchants.