eMC² operates as a one-man consultancy addressing key challenges related to digital and eCommerce that a brand or (e)Retailer can face with. Over 15 years of experience in eCommerce gained through working with top global brands (P&G, Mars, Reckitt Benckiser, General Mills, Microsoft, GlaxoSmithKline, Bosch, Mattel, 3M) from different categories on local, regional or global level, and on top eRetailer platforms worldwide (Amazon, Lazada, Walmart, Allegro) as well as launching and optimizing several B2C platforms (Answear.com, e-Sizeer.com) gives you an amazing opportunity to use my past work experience, including all test&learn findings, in favor of your business. And the icing on the cake - working through almost all career levels (Managing Partner & Global eCommerce Strategy Director/Molecular BBDO, eCommerce Director & Global eCommerce Expert/Isobar, eCommerce Strategy Lead/Saatchi & Saatchi, eCommerce Manager/Answear.com) enables me to understand challenges specific to different contexts of work. ________________ Let me provide you with exemplary dillemmas; √ What's the role of eCommerce within the global organisation and how a brand can take advantage of this channel? √ How to connect all touchpoints under the eCommerce umbrella? √ To what extent my brand should address omnichannel hype and how to do it seamlessly across different regions? √ How not to waste media budgets when planning to support eCommerce assets and whether conversion overlapping should be my concern? √ How to overcome consumer barriers in a given category, not to mention - across different cultures and regions? √ Is mapping of the consumer journey really crucial in terms of delivering the most financially-effective & user-friendly outcome? √ How to win on Amazon? Or Lazada? √ Why brand.com's content will not help you achieve your eCommerce KPIs and what's the perfect, scalable and semi-automatic content solution? Just to name a few.