INNOVATORS, SINCE 1974 For the past 40 years, SANCora has quietly revolutionised the paint industry with innovative products and solutions. The company that would one day become a leading innovator of paint products and solutions was founded in 1974. REVOLUTIONISING PAINT IN MALAYSIA By the 80s, SANCora have had successfully launched a number of breakthrough solvent-based and emulsion paint products that ultimately transformed the Malaysian market. Our success allowed us to become the Original Equipment Manufacturer for a number of brands that would eventually lead us to attain a colourful and extensive portfolio, and distribution reach. CHANGING WALLS FOREVER With the 90s came a series of expansion and growth activities that heralded SANCora’s entry into the forefront of the industry. In 2005, SANCora recognized the need to breathe excitement back in the market and began development of a new line of texture effect paint series based on flakes technology. After 2 years of extensive R&D, we launched our signature ITALIA™ Series of textured wall paints – we changed the way walls were perceived, forever.