Love Communications was launched in April 2000 by four partners, Siimon Reynolds, who held the title of chairman and creative director, Julian Martin who acted as CEO, Monique Haylen, head of PR and Tim Stoke, head of digital. Love, a highly awarded agency, created a number of stand-out campaigns, including Tourism Tasmania’s ‘Island of Inspiration’, Channel Seven’s ‘Gotta love it’, Australian Financial Review’s ‘The Daily Habit of Successful people’ and RSVP.com’s ‘Where more Australians meet’. Love was absorbed into AdPartners in 2009.