FirstVet’s mission is to radically improve the way pet owners navigate care for their furry loved ones. We break down friction in the pet care continuum by making affordable, on-demand vet care accessible by allowing pet owners to instantly connect with licensed veterinarians via their smart devices. Our solution contributes to a more balanced and better functioning care process for all parties. The company was founded in 2016 and has now expanded out of its headquarters in Sweden to Finland, Norway, Denmark, Germany, U.K, and the U.S. FirstVet covers nearly seven million pets worldwide.