Welcome to the South Mountain Community College Storytelling Institute. Get ready to tap your imagining mind, discover your voice, and find your personal style. The changing communications landscape for professionals requires a new skill – storytelling. If you make presentations, teach, interact with customers, or are in the job market, applying the elements of story will bring you closer to your audience. Using stories makes your messages memorable, gives your audience something to relate to, and captures their attention, motivating and inspiring them in new ways. Great storytellers are great communicators and effective leaders. The Storytelling Institute offers customized training, workshops, college coursework, certificates in storytelling, and an annual calendar of innovative events