Firenock is not just a lighted nock company. Since 2006, our company’s registered tagline was “The Most Advanced Lighted Nock.” And while our lighted nocks are still the most advanced of their kind and one of our top-sellers, they are now only a small portion of what makes up our current product lineup. Today, awarded with over thiry patents and counting, Firenock LLC uses a new tagline: The Science of Archery™. We pride ourselves in having and cultivating a different mentality than others in the archery industry. For us, saying "we make something better" wasn't and isn't enough. Instead of putting our money and efforts into marketing ads, we put them into the design of our products and the training of our pro shops. If you have an archery shop and are interested in becoming a Certified and Trained Firenock Pro Shop please contact dorgeh@firenock.com. We'd love to have you as a part of the Firenock family. See https://www.bullseyelocations.com/pages/FirenockDealerLocator for our current Pro Shop locations.