We mentors skilled handicraft artisans across six Indian states to sell to customers online, while mentoring the artisans. We aim to improve the lives of the marginal artisans in Uttar Pradesh, Rajasthan, Telangana, Punjab, Bihar and West Bengal . We focus at mentoring skilled but financially poor artisans in the hinterland on how to move from being daily wage labourers caught in the clutches of middleman and understanding the basics of entrepreneurship, using digital media, and helping them innovate and come up with better products to attract a wider customer base.