I am a seasoned design leader with 19 years of experience in product design, UX strategy, design management and user research. Main focus: building and managing data-driven design and research teams. I do it as an in-house Head of Design, as well as an external consultant working with the leadership of product companies and their design teams to set up a system of UX & user research processes and practices tailored to their specific products. I mostly specialize in working with complex business systems & FinTech applications. I work with established product companies that need to optimise their design processes, team structure, and make sure the impact of UX on the business outcomes is transparent and measurable. I also help early stage startups that are running a series of rapid experiments with their products in order to find the product-market fit. Most of what I do professionally is based on my belief that the only real way for a product company to beat the competition is to fully adopt a user-centered approach. Absorb it into the business strategy, not just design operations, and build a system of robust processes ensuring that UX design and research are the main drivers of business results for your product. Being able to facilitate this kind of transformations is what excites and motivates me. I love building smart, fun and passionate teams that thrive in user-centered design culture, where rapid prototyping and constant experiments go together with in-depth user research. I love the satisfaction that comes from shipping successful products and sharing that feeling with a close-knit team.