IUM is an Organic French Skincare Brand. We design and manufacture luxury and certified-organic skincare in France. MagnesIUM, CalcIUM, PotassIUM, we all know trace elements, they are everywhere in our environment in their natural state. After years of work and research, IUM is committed to Excellence in order to offer natural and innovative treatments with proven effectiveness, exclusive fragrances and textures, to offer a unique vision of beauty. Our mission is to become one of the most effective clean and natural brand, and the most environmentally-friendly beauty brand.