Mission-Driven, For-Profit, Online Lender to Small Businesses in Developing Markets Pimes (formerly Include Capital) accelerates the success of profitable small businesses led by motivated, capable and ethical entrepreneurs in select developing markets by providing access to innovative and comprehensive debt financing. At the same time, we offer our investors market returns and access to a new asset class. Starting in Colombia, we offer a hand up to growing companies who need capital to maximize their impact, create employment and open pathways for upward mobility. Learning, and adapting, from recent experiences in developed markets, we are reinventing small business lending in developing markets. Our target customer has 3 to 50 employees and requires a loan of $5,000 to $100,000. This is typically too large for the microfinance model, but too small for traditional banking approaches to be profitable. We will measure our social impact in terms of absolute employment creation, loans to women-owned and impact-focused enterprises, and loans to rural and underserved regions.