Since our inception, our goal has been to embody and represent the true Frisco experience. From the peak of year-round outdoor activities to our thriving lineup of events, we cultivate a community bringing together beer enthusiasts, adventure seekers, and music lovers to enjoy a beer at the end of the day - just as any good raft guide does. When we started Highside, we made sustainability one of our core values and hit the books to see how we can reduce our environmental footprint as a business.