Owned and operated by Mark Goodman, Rich Donsky, and Marks youngest son Zachary Goodman. Mister Produce continues a family tradition established more than seventy years ago. Starting in the 1930s, the Goodman family has became a staple of the produce industry. Signing the lease for a 200-square foot storefront in Toronto's historic Kensington market marked the beginning of a successful career in the industry, four generations later Max's legacy is still working hard to grow and expand.