ICP-International Consumer Products ICP was founded in 2001 by two enthusiastic entrepreneurs who wished to make a difference in the local business – build a local company of international standards to provide world-class products and services to consumers. The company initially launched the vegetable and fruit cleansing liquid called Vegy. Despite the limited marketing resources, Vegy became a hit with and was embraced by all Vietnamese families. However, our breakthrough brand has been X-Men, a men’s personal care product line, which quickly became a market leader in this segment just one year after the initial launch. Driving on the synergy of both marketing expertise and distribution channels, we introduced the premium cosmetics line L’OVITE, extending our beauty promise to ladies. Currently, with a wide collection of brands in home-care, personal care, cosmetics and fashion retail we constantly strive to become the industry leader and extend our reach to everyone’s life.