We specialize in consumer engagement. The Plan B is not just an agency. It is paradigm shift! It is a mindset, an attitude! The attitude that plans don’t work, the right people make them work. We offer: - Out of the box ideas that are based on sound strategy and insights. - Integrated Campaigns - On-ground | On-line | On-air - Shopper Activation - Buzz and Viral Campaigns and much more!