Physique India Pvt. Ltd. is one of India's largest importers and distributors of home and commercial fitness equipment. A multinational company and the only joint venture in the industry, Physique India Pvt. Ltd. is promoted by Physique Training Equipment Ltd. U.K. and is an associate of one of the largest fitness equipment manufacturers in Taiwan. The company's Indian promoters have over three decades of industry experience. The company distributes an extensive range of treadmills, ellipticals, exercise bikes, home & commercial gyms and other fitness and leisure equipment through a pan Indian network of dealers and exclusive franchisee stores that are branded Home Fitness Direct. After sales service and sale of spares are carried out through an extensive network of dealers, franchisee stores and authorized service representatives. Machines designed and engineered in the USA, ISO 9001/CE certification for its equipment and exclusive suspension system on select models are some of the key factors that make Physique's products best sellers in the fitness market. The same equipment is being sold by leading brands in USA, Europe & Asia-Pacific. In addition to its own range of Retail C.V. and Strength "Physique", the company also distributes Momentum Commercial C.V., Body-Solid Strength, Endurance by Body Solid Commercial C.V and Reebok Retail C.V. equipment.