We, as designers, need to take a stand. Our aim is to disrupt the print industry by demanding standards that are currently not in place. We want to ensure that all print and packaging is sourced, handled, printed, delivered and recycled in the most sustainable way possible. No plastic. We advise clients, and we are always learning, but we want to go further. We have realised the industry is corrupt - not because it is evil, but because of demand. Consumers demand cheap and fast. This has to change. We want the print industry to come under scrutiny. Our first phase is to empower designers so they know what they are sourcing and how to make the right choice for their clients. We want to help create standards that will become commonplace. This is just the beginning...