Businesses focused on health and wellness are finding the path to successful commercialization of innovations increasingly difficult to navigate. The route requires an understanding of consumer behavior and a willingness to consider new paradigms and thinking. The journey needs a guide who brings:•Experience •Mastery and know-how •Enterprise understanding •A willingness to recommend novel approaches Cardinal Points Consulting LLC offers the expertise and proven track record of implementing new approaches and thinking to help map the right path forward and deliver strong commercial results.