THE DESIGNER Sheeba Kapadia has been a part of the fashion industry for over a decade and is now a leading trendsetter for bridal, luxury pret and formal wear. She joined hands with business partner and co-founder, Raafia Omer Salman, to create a fashion label which was aimed to create a panache of its own. She has created contemporary couture, which is not only trendy and distinct, but is also affordable. She strongly believes in preserving quality and improving her artwork to achieve excellence in the fashion industry and always offering an extensive clothing range that complements women who truly appreciate extravagant couture. THE BRAND The name of the designer ‘Sheeba’, which means ‘promise’, defines the brand and its essence of commitment. A commitment to hold tradition, uphold sophistication and establish uniqueness, while embracing the trendy expectations of the new age women. LOGO AND INSIGNIA The logo is meant to embody the brand and the designer’s signature. Peacock feather - the brand’s insignia - represents the possessor of the most admired human characteristics including dignity, integrity, self-confidence and above all, beauty. It is distinguished from all other birds due to its stunning feathers and eerie calls, which embellishes the brand’s image to be distinct in the fashion industry. The eyes on its feathers epitomize the brand’s vision to gauge its present image against future trend expectations in the light of the traditional past.