EDIT is the social curation marketplace, connecting aspirational brands with like-minded consumers. We marry social interactions with technology to help consumers find products they actually want based on their personal taste and style. A combination of a social network meets online shop, enabling consumers to discover, buy and visually share unique furniture and homeware products by searching through a curated feed. Using AI technology, we analyse the data consumers generate through their social interactions and purchases, transforming the online retail experience, to be seamless, simple and relevant.