We Encourage (WE) is an impact company that provides mental health support and guidance for people affected by domestic violence. Often, services are focused mainly on the victims of the violence, we understand that violence just doesn’t happen, there is always a person committing violence. Our services are built to encompass all the stakeholders of violence, providing support not only for the victims but also for the perpetrators. Our services, in the long run, will take into consideration also other stakeholders that are affected by domestic violence, such as, e.g., family members and friends. We Encourage’s AinoAid™, and related services combine human expertise and technology in building first-level, AI-based conversational guidance for anyone affected by domestic violence and seeking help. We will also serve those who are using violence or are afraid they might use violence. The content and conversation flows have been developed by the experts representing different therapy methods, the victims who have become survivors and future creators from diverse cultural backgrounds. The technology relies on the tools provided mainly by Microsoft. The value will be delivered in multiple forms. Value for the victims to help them find the best possible paths to become survivors. Value for societies and organisations in terms of healthier and happier citizens, more productive employees and efficient use of scarce human and financial resources. The art of creating value for all the partners in the ecosystem starts from shared purpose and related objectives, fair and transparent share of efforts and respective rewards.