Foolish is a young and highly innovative creative agency full of passionate individuals who'd like to paint the world with colors on the bright side, imagination on the wild side, and advertising is on the art side. A place where assumptions are challenged, hypotheses are explored, and there's an art in the way even strategy is approached. Marrying the science of sociology, psychology and anthropology to understand consumers gives us the edge of knowing a city like we've always lived there and a village like its eldest member. We'll introduce you to him some time. As real as the world seems, turns out, it doesn't want to be real anymore. It wants to be enthralled, and entertained. It has brands that can't wait to tell a story, products that want to look good, and most importantly, it has room for an agency that believes in the Return on Imagination. Giving a name to what this agency does, isn't as easy as it looks, but even with a gun to our heads we'd say, it's not purely art, and it's not purely advertising. It's just Foolish.