Social Change Lab is a new organisation conducting and disseminating social movement research to help solve the world’s most pressing problems. Historically, social movements seem to have been crucial in driving significant political, social and economic change. Despite this, there has been little research systematically analysing the effectiveness of these movements and if it is possible to recreate similar movements to further improve the world. Our research aims to address this neglected knowledge gap and provide information value to advocates and philanthropists working on a variety of globally important issues.