Mannen i hatten is the alter ego of Fredrik Silow. By common definitions I’m a copywriter & creative director. I’ve been helping companies and organisations confront their business challenges with holistic communication solutions for about 25 years. I always start with finding my client’s true purpose to then shape it and make it the heart of their beast. Brand, design and business strategies merge in a Core Concept to define a clear path for everything the company does, from the board meetings all the way out to the very difference they make in their customers’ daily lives. As a result, this also creates more effective communication. BRAND PORTFOLIO STORY IN BRIEF: NOW: Uman Sense, Resursgruppen, Whitepaper Advisors, Wihlborgs, Headbrands, Sport Innovation and Rumrum THEN: WeMake, Henri Lloyd, Byggfabriken, Inkonst, Sigeman&Co, Park Lane, Skandinaviska Kvadratmeter, Salads & Smoothies, Brio, Puma, Getraw, TetraPak, Alga, Gleerups, Honda, Berendsen, Sembo, Tretorn, Campbells, Koenigsegg, Eightmood, MKB, Lysekils, Malmö Stad, Sigma, Bokia, Rörstrand, Colorama, Elkedjan, Iittala, Lindvalls Chark, Extrafilm, Högskolan i Borås, Almedahls, Salming Underwear, Onsalakorv, Abecita, Ellos, Guldfynd, Eton.