WHAT IS CCA? Specifically, it’s a co-operative advertising, merchandising and public relations campaign involving the channeled purchasing power of area nonprofit clubs and service organizations. The campaign is conducted by aggressive, civic minded radio or television stations; cable systems; newspapers, supermarkets or merchant-associations throughout the world in the best interests of the media; local and national advertisers, area non-profit clubs and service organizations and the community in general. TO THE MEDIA: A sales, audience and promo­tion tool that secures additional business while it attracts a bigger, better, more responsible, more responsive audience and sells more effectively. Equally impor­tant to the media, CCA financially is a self-liquidating tool for com­munity service and betterment. TO THE ADVERTISER: A high visibility, direct-to-consumer, media-merchandising and com­munity public-relations campaign that advertises, promotes, publi­cizes and sells local, regional and national products and services to America’s most important custo­mer and group purchasing agent, the involved and active club per­son! Through channeled purchas­ing the CCA Campaign harnesses club members, family and friends to buying from and selling for participating advertisers! The best evaluation of media per­formance and ‘accountability’ is advertiser “proofs-of-purchase”! Billions of dollars in advertiser “proof-of-purchase” have been turned-in, reported bi-weekly to over 50,000 different advertisers spanning over 550 advertiser product and service categories. Over $300 million in a single 13 week Campaign! TO THE CLUBS AND OR­GANIZATIONS: CCA is a pleasant, stimulating, ex­citing and fun-way for area non­profit clubs and organizations to earn money for club treasuries. The competition is a tremendous building of team-spirit which is so necessary in any organization. Obviously, no endorsements are asked or required. CCA is completely without cost for club competition.