Rica is an Italian cosmetic company operating in the Haircare and Bodycare industry. Rica was established in 1994 on the eastern coast of Sicily by Puglisi family. Present in more than 60 countries worldwide, Rica is now an international company competing in a vast range of markets. Our mission is creating Natural treatments that enhance the beauty of body and mind. We embrace the vast, natural resources of Sicily and its volcano Mt. Etna, and use local Renewable elements with outstanding properties. We manufacture Responsibly, leaving a smaller footprint on the earth by the use of environmentally-friendly manufacturing practices, and the reduction of energy use throughout our factory and offices. We strive to be flexible, to respond quickly to shifting market demands, and provide immediate response to customer requests while maintaining our global view. Rica is Passion, passion for Our products, our work, our markets, our People. Rica’s people strive to embody that passion in all that they do. We continue doing things with our hands and with our hearts, putting care into everything we do.