We provide strategic marketing consulting & training to companies operating in the Personal Care / Pharma sector, helping launch & build brands, switch brands from Rx to OTC, or resolving specific business challenges at a local, European or Global level. Our core strength is in Self-care, which we define as the choices and behaviour changes people make to manage their own and their family’s health and wellbeing. It’s a broad definition of healthcare that includes, for example: - OTC medicines - Medical Devices - Oral care - Patient-centric pharma brands - e-cigarettes & vaping devices Apart from marketing expertise, we have a deep understanding of how consumers behave when managing their health and wellbeing, who influences them and how to navigate the regulatory environment. What you get is a well-considered response to your issue, based on considerable client-side experience. We believe strongly that a strategy is only useful if it is rooted in reality and can be executed in practice. Therefore you get creativity balanced with pragmatism – it’s the only way to drive sustainable growth.