The Source for Tennis Research The TIA's mission is to educate the marketplace, fund research and market intelligence and supply this reliable industry data to our member companies. The TIA is the Information source and clearing house for positive tennis news that we supply to TIA members, tennis publications and to the mainstream media in cooperation with the USTA. The TIA conducts quarterly product census reports on tennis balls, racquets and strings. Growing the Game The TIA's mission is to increase tennis participation through the support of grow the game activities and image campaigns by working closely with the USTA and industry supporters.