Our mission is to share voices, and thoughts from the best and most distinctive of Santa Cruz. To build a culturally relevant center for ideas, music, and creativity in service of a more open media and a more just community. Our programming is a progressive blend of talk and music that amplifies the sounds and reflects the values of alternative culture. KPCR 101.9FM started broadcasting from Downtown Santa Cruz on August 31st, 2020. We stream online right here.