A TRUST-BASED APPROACH We believe trust is the cornerstone of every successful transaction, business and personal. It is the underlying reason a customer chooses to buy from you. Conversely, a lack of trust may be the reason they choose not to. Typically, “a website I know and can trust” is the number one reason customers decide to complete a monetary transaction online. In today’s market, customers are empowered with the accessibility to available information. These customers are smart, tech-savvy, and incredibly discerning. The old method of push-marketing assumed brands could tell customers what to think by bombarding them indiscriminate marketing material – relevant or not. Today, the power has shifted to customers where they are able to make informed buying decisions and effect change. At Openseed, our marketing approach is focused around building trust between our clients and their customers, and accelerating that trust through our proven methodology. We then design strategies around earning customer trust, retaining it, and ultimately creating a loyal customer-base that become ambassadors for their brand. Openseed is a tale of two stories: Yasir, a former hedge fund executive specialising in financial technology and operations, and Tariq, a former lead graphic designer with a formal history in arts and literature. The two paired up over 5 years ago and created what is known as Openseed. The two together bring a very strong dynamic of business and branding.